Political opposition has made the challenge even greater. The justices deemed both to be misleading. In 2021, the court shot down two different adult-use ballot measures. Next, it has to pass muster at the state Supreme Court. The initiative has received the signatures necessary to appear on the 2024 ballot. Trulieve is, by far, the biggest player in the state, making up 40% of medical cannabis sales. It will also be a boon for the companies operating in the state’s medical cannabis market. If the company succeeds, it will open up one of the most lucrative cannabis markets in the country. Trulieve, the backer of an initiative to legalize cannabis for adults in Florida, has made a costly bet to get the measure on the 2024 ballot.
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